by Kristen Carney
Updated: June 20, 2024
The richest city in Kansas is Mission Hills in Johnson County with an average household income of $483,849 as of 2022. While exceptionally affluent, Mission Hills only has a population of 3,525 as of 2023. The richest city in Kansas with at least 5,000 people is Leawood in Johnson County with an average household income of $250,171 as of 2022 and 33,980 people as of 2023 according to the most current Census data available (citation).
Rank | City | County | Population | Average Income | Median Income |
---|---|---|---|---|---|
1 | Mission Hills | Johnson | 3,525 | $483,849 | $250,001 |
2 | Mission Woods | Johnson | 197 | $412,266 | $198,750 |
3 | Menlo | Thomas | 33 | $346,043 | -$1 |
4 | Lake Quivira | Johnson; Wyandotte | 1,014 | $292,445 | $166,875 |
5 | Fairway | Johnson | 4,158 | $266,363 | $154,981 |
6 | Willowbrook | Reno | 71 | $262,848 | $158,125 |
7 | Leawood | Johnson | 33,980 | $250,171 | $174,779 |
8 | Eastborough | Sedgwick | 743 | $237,997 | $187,750 |
9 | Westwood Hills | Johnson | 395 | $216,449 | $161,250 |
10 | Bremen | Marshall | 217 | $203,648 | $250,001 |
11 | Chicopee | Crawford | 388 | $176,205 | $140,000 |
12 | Piedmont | Greenwood | 80 | $161,686 | $138,542 |
13 | Ellis | Ellis | 1,921 | $161,536 | $65,682 |
14 | Bern | Nemaha | 160 | $156,160 | $61,250 |
15 | Scottsville | Mitchell | 25 | $152,164 | $171,250 |
16 | Rosalia | Butler | 152 | $149,576 | -$1 |
17 | The Highlands | Reno | 347 | $147,494 | $90,433 |
18 | Keats | Riley | 280 | $145,392 | -$1 |
19 | Oskaloosa | Jefferson | 1,080 | $145,218 | $76,250 |
20 | Prairie Village | Johnson | 22,900 | $143,622 | $99,691 |
We usually suggest using median income data – either instead of or in addition to – average income data as a true indicator of wealth. If you haven’t thought about median versus average since your last standardized test, you aren’t alone. Here’s what they are:
Now let’s say you had the following simplified set of income data.
Household 1: $30,000
Household 2: $50,000
Household 3: $1,000,000
The average income for this set is $360,000. The outlier data point ($1,000,000) skews the average WAY up. Conversely, the average income would be skewed WAY down if someone had an income of $500. The median income for the same data set is $50,000. Outlier data doesn’t skew the median.
So most business owners should use the median income as a true indicator of wealth, because it provides a more accurate representation of a typical income, especially in areas with significant income disparity.
If your target market is high-income households, the average income may be more relevant. This is because the average income can highlight the presence of a higher concentration of wealthy individuals, which is beneficial for luxury goods and services marketing. We’re using average income on this page because using the Census’s highest reported median value of $250,001 could result in multiple ties for the richest geography.
The Census' American Community Survey uses $250,000+ as a jam value for median income estimates to protect privacy, ensure data consistency, and simplify reporting. A "jam value" in survey data refers to a placeholder or default value used when actual data points are unavailable, incomplete, or exceed certain thresholds. We represent this jam value as $250,001 to make it easy for you to sort.
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United States Census Bureau. Annual Estimates of the Resident Population: April 1, 2020 to July 1, 2023. U.S. Census Bureau, Population Division. Web. May 2024. http://www.census.gov/.
United States Census Bureau. B01001 SEX BY AGE, 2022 American Community Survey 5-Year Estimates. U.S. Census Bureau, American Community Survey Office. Web. 7 December 2023. http://www.census.gov/.
United States Census Bureau. B19013 Median Household Income, 2022 American Community Survey 5-Year Estimates. U.S. Census Bureau, American Community Survey Office. Web. 7 December 2023. http://www.census.gov/.
United States Census Bureau. “DP03 SELECTED ECONOMIC CHARACTERISTICS.” 2022 American Community Survey 5-Year Estimates. U.S. Census Bureau, American Community Survey Office. Web. 07 December 2023. http://www.census.gov/.
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